No, No, Sell Only One Book Day!
If you want people to feel the healing light to be found in the pages of "The Gospel Of The Judeo-Sikh Messiah, Apostle Sharit O'Reilly Rosengarten," by all means, sell the book for a modest fee on public transportation. But don't open a book store. You can't sell "The Gospel Of The Judeo-Sikh Messiah, Apostle Sharit O'Reilly Rosengarten" and a dog-eared copy of "The Hot Zone."
It might get discouraging when you look into thirty five pairs of eyes repeating, "Care to learn the lessons that'll teach you to live in the modern world?" and just get dead stare after dead stare in return. But even if no one wants to buy today, tomorrow someone might lose her hope and she might find herself wondering if you'll come shoving through her trolley car once again with that book that's "maybe got some insights. Couldn't hurt to read it."
But you're gonna lose all credibility if she hears, "Care to learn the lessons that'll teach you to live in the modern world? No? How bout 'The Nanny Diaries'? 'Bush At War'?" Don't get greedy B. Dalton. People love made-up religion. They just need to take their time accepting the fact that all else is lost.
Happy No, No, Sell Only One Book Day!